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February 21, 2021
BetMGM and Topgolf Entertainment Group have announced a new partnership focused on an integrated sports betting and entertainment experience.
The two companies will work together on marketing and promotional offers via the BetMGM platform at selected Topgolf locations and within WGT by Topgolf, the leading online golf game that has been part of the Topgolf family since 2016.
"We look forward to bringing Topgolf guests closer to the impressive sports betting experience that only BetMGM can offer," he said Matt Prevost, BetMGM's chief revenue officer.
"Topgolf is known for offering unique and interactive entertainment options that our loyal BetMGM users can now access through a variety of exclusive and customized packages."
Through the partnership, Topgolf and BetMGM can come into contact with consumers on a large scale and at the same time reach new target groups both digitally and personally.
JF Prata, Topgolf Media's Chief Operating Officer"We are very excited to be working with BetMGM to further strengthen and expand our entertainment communities. Topgolf has always endeavored to bring new and exciting experiences to our guests. This partnership delivers and caters to our long-time fans as well as those who join Less familiar with Topgolf, an introduction to a complementary experience with BetMGM. "
Partnership details include BetMGM digital branding in all Topgolf venues in cities where BetMGM operates, including Topgolf's Las Vegas marquee at MGM Grand; Indianapolis; Nashville; Detroit; Virginia Beach; and Denver as well as within the WGT by Topgolf platform. BetMGM will also enable branding and promotional integrations in additional Topgolf locations as soon as its sports betting and gaming platforms are available in new states.