Kiwi band Six60 features on a new Instant Kiwi Scratchie, and while they say the intent is to raise funds for charity, critics say they may also be promoting problem gambling.
An instant kiwi scratchie published by the Lotteries Commission in collaboration with kiwi band Six60.
The band, as well as the lottery commission, announced the new $ 3 tickets yesterday, which include a picture of the band and a maximum price of $ 60,000.
Six60 posted on Facebook saying they were "excited to announce our new Instant Kiwi Scratchie".
"Three lucky fans will win $ 60,000 and all winnings will go to incredible Kiwi charities such as Raukatauri Music Therapy Center, Star Jam NZ and Heart Kids NZ."
In a statement on 1 NEWS today, band members said they knew their involvement could cause a stir.
"When we were approached by Lotto NZ to make a scratch, we were aware of the possibility of criticism, but felt we were supporting great Kiwi causes like the Raukatauri Music Therapy Center, Star Jam NZ and Heart Kids NZ," the band was worth said.
According to Lotto NZ, 23 percent of the cost of a lottery product in New Zealand goes to charity or community products through the Lottery Grants Board.
More than half – 55 percent – goes into the prize pool, five percent into operating costs, five percent into retail and 12 percent into the government as a tax.
Six60 fans were reminded to turn on Bluetooth before the concert
Some of the responses to the band's new endeavor have been positive, and some commentators praised their choice of charities.
Others, however, were quick to pound them for "selling out" and "supporting the gambling".
"This is the stupidest thing I've ever seen of a band – booty for the poor and gambling addicts," one person wrote.
New Zealand comedian Guy Williams was one of the critics of the tickets, tweeting that "this is a targeted gambling campaign for young people".
Andree Froude of the Problem Gambling Foundation said the Scratchies were "really disappointing".
"This normalizes gambling and is aimed at young people who make up a large part of the Six60 fan base," he said.
"While Six60 supports really worthwhile causes, it doesn't get it right.
"We have to think about where the money is coming from, not where it's going – and it is the vulnerable who are hardest hit.
"While we are not an anti-gambling organization, we are against the harm caused by gambling. So it is a shame that Six60 chose to associate themselves and their brand with scratches."
When contacted by 1 NEWS, Lotto NZ said the band was being enjoyed by "a wide adult audience".
"Lotto NZ strives to minimize the risk of problems or underage gambling related to our games and this ticket is no different," said Marie Winfield, director of corporate communications and social responsibility.
"When developing a new Instant Kiwi ticket, Lotto NZ follows a solid, established process to ensure that all tickets meet both internal and industry best practice standards.
"This includes strict guidelines for the placement of advertisements. All Instant Kiwi ads are only aimed at those over the age of 25."
Winfield says the band has been compensated "for the use of their intellectual property" and they decided to donate it to charity.
Lotto NZ's 2020 Annual Report found that $ 313 million was donated to the Lottery Grants Board for charity distribution in 2019/20. Total lottery product sales were $ 1.38 billion.