NEW YORK, February 17, 2021 / PRNewswire / – The rise of an entirely new form of sports entertainment has made sports the fastest growing segment of the sports betting industry. At the same time, the hype surrounding this year's Super Bowl has made it clear that traditional sports are still going strong, as is traditional sports betting. Companies that focus on sports betting are finding a great opportunity to seamlessly integrate the sport into their existing platforms, while new players who have previously focused on the sport are finding opportunities in traditional sports as well. Companies such as Real Luck Group Ltd., "Luckbox" (TSXV: LUCK), DraftKings Inc. (NASDAQ: DKNG) and Penn National Gaming (NASDAQ: PENN) bring esports and traditional sports betting together.
The most comprehensive platform for sports betting just got bigger
One of the youngest companies to bring esports and traditional sports betting together is Real Luck Group Ltd, "Luckbox" (TSXV: LUCK). Luckbox is a fully licensed sports betting and streaming platform with one of the most comprehensive sports coverage in the sports betting industry. The company's platform offers legal real money wagering before and during the game as well as live streams of 90% of the esports games offered on the platform. The company's service is active in more than 80 countries and offers more esports matches than almost any other esports betting platform. Luckbox was named a Rising Star at the 2020 EGR Operator Awards.
While the company established itself in the online betting space by focusing on sports, the fastest growing segment of the sports entertainment industry, Luckbox's platform was also built to seamlessly integrate traditional sports betting once the company decides it's ready is to branch out. On 3 FebruaryIn the run-up to Super Bowl LV, Luckbox announced that it is ready to take this step and is working with business-to-business software development company EveryMatrix Ltd to add the functionality. Luckbox will add more than 105 traditional sports to the platform, with 85,000 pre-match events, 70,000 live events per month and 450 types of bets.
"Our partnership with EveryMatrix allows us to bring functionality with the Six Nations of the Australian Open Tennis and Rugby Union to the Luckbox platform after the Super Bowl LV. Luckbox is a sports betting destination, but we know that most of our players also love traditional sports. With this new functionality, they can bet on hugely popular sports such as soccer, basketball and hockey from the comfort of Luckbox – a single, secure platform that now integrates esports and traditional sports betting, "said Luckbox CEO Quentin Martin said in the company's press release. "On behalf of Luckbox, I'd like to thank EveryMatrix for helping us bring traditional sports betting into the Luckbox platform."
Sports betting companies embrace the sport
Luckbox started the sport before it started the traditional sport, but some established traditional sports betting providers are doing the exact opposite as they recognize the dynamic behind the sport. Fantasy sports platform DraftKings Inc (NASDAQ: DKNG) has added a number of sports-related services over the past few years, including an announcement last March that the company will host daily fantasy sports events from Counter Strike: Global Offensive .
Legacy gaming giant Penn National Gaming (NASDAQ: PENN) took a big step into sports betting and fantasy sports last year with the acquisition of the sports media company Barstool Sports and the subsequent establishment of a sports betting platform under the Barstool brand. Penn Interactive, vice president of strategic marketing, said last May that the sport "will be a huge part of the future of gambling" after placing bets on the eNASCAR iRacing Pro Invitational Series.
Esports is the hottest segment in sports entertainment
In recent years, emerging tech companies have found massive opportunities by focusing on sports. Enthusiast Gaming (TSX: EGLX) (OTCQB: ENGMF) has built the largest gaming network in North America by managing esports media and live esports events while working with some of the largest esports teams in the world. Enthusiast now reaches an audience of 300 million monthly visitors with 4.2 billion monthly page views.
Esports company Skillz (NASDAQ: SKLZ) has been named by Forbes as one of the Next Billion Dollar Startups and One of the Fastest Growing Companies in America for being a leading platform for hosting casual esports tournaments for real cash prizes had built. On February 4thThe company announced that it has signed a multi-year game deal with the National Football League to host NFL esports events for mobile devices, starting with a global challenge for game developers.
Esports has quickly become an important part of the overall sports entertainment landscape, and companies like Real Luck Group are maximizing their user base by combining esports with the traditional sports entertainment experience.
Click here to learn more about the Real Luck Group "Luckbox".
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