Playing Business Announcement and Partnership – February 9, 2021


In the fast paced world of gambling, you sometimes miss news that may be important to you. To make sure you all have the latest in the game industry news, be it online or in-store, let's round up some of the announcements and partnerships from the past week that you may have missed.

Don't miss the latest announcements from the gambling industry. Our press release section is constantly updated and we publish summaries of the latest partnerships twice a week.

Greentube acquires the esports platform provider Hero

In a step with which Greentube will enter the sphere of esports, the division NOVOMATIC Interactive has taken over the esports betting provider and blockchain pioneer HERO.

HERO, based in Austria, was founded with the aim of disrupting the online betting industry through its blockchain-based esports platform, which allows players to create their own competitions and compete against each other for the outcome of games.

The HERO esports platform cuts out the middleman and allows esports players from around the world to challenge other enthusiasts without the bookmakers' attitudes affecting their chances of winning. The supplier's proprietary HEROcoin virtual token serves as the currency for the platform and ensures that all transactions are transparent and secure.

Yggdrasil signs content partnership agreement with High 5 Games

Yggdrasil, the world's leading publisher of online gaming content, has entered into a partnership with the leading operator High 5 Games, which will distribute the renowned games portfolio across several European regions.

High 5 Games casino website customers have access to Yggdrasil's groundbreaking slots content, including the popular Hades Gigablox ™, Syncronite Splitz ™ and Frost Queen jackpots, as well as titles from the growing YG Masters program portfolio.

The partnership is another milestone for Yggdrasil and shows its organizational strength to implement plans to expand its presence in high quality regulated markets in 2021.

Kaizen Gaming and Playson join forces

Kaizen Gaming, Greece's leading GameTech company and one of the fastest growing in Europe, has expanded its casino portfolio to include the innovative game and software developer Playson.

In a contract covering more than 17 regulated territories, Playson's titles will initially go live with the popular Kaizen Gaming brands in Greece, followed by Cyprus, Germany, Romania, Portugal and Brazil.

The agreement shows that Kaizen Gaming is continually improving its premium quality offering by integrating renowned Playson titles such as Legend of Cleopatra: Megaways ™, Buffalo Power: Hold and Win and Zeus: Thunder Reels.

Announcing the final agenda for the European Gaming Q1 Meetup (February 11th), your most important virtual event on the European continent

European Gaming announces the final agenda for the first virtual quarterly meeting in 2021.

The European Gaming Q1 Meetup takes place on February 11th and the organizers are ready to announce the final agenda for the event. More details can be found here | Register for free

The meeting has already attracted + 1.5,000 registrations and +50 confirmed speakers, making the meeting a full day conference for the European region.

The team at Hipther agency Together with Way Way Seers at European Gaming, a program was developed that meets all content requirements of companies interested in updates from the EU / EEA / CIS and Balkans regions.

Salsa Technology welcomes Josh Tromans-Jones as its new CTO

Salsa Technology has welcomed iGaming expert Josh Tromans-Jones as its new Chief Technology Officer to build on the company's impressive expansion drive. Tromans-Jones has over a decade of experience in leadership and operational functions on both the operator and affiliate side of the industry. He previously held positions such as CIO and CDO.

The primary responsibility for Salsa Technology is to continue developing the proprietary technology platform, providing the technology roadmap, and driving the company's expansion into regulated markets from a technology perspective.

OneTouch enters into a strategic partnership with Marsbet

Progressive mobile game provider increases global reach with the latest offering

Mobile-first game developer OneTouch has partnered with Marsbet to spread the provider's offering across a number of regulated markets.

As part of the agreement, OneTouch's attractive collection of slot and table games, including the latest hits Forgotten Pharaoh, MVP Hoops and Flexing Dragons, will be released across Marsbet's European partnership network.

Founded in 2013, the operator's digital casino and sports betting offering offers an exciting range of live casino, bingo, poker, esports and sports betting options for a player base spanning regulated markets across Europe.

Habanero seals the Romanian license

The supplier has received the coveted accreditation from the national regulatory authority

The premium provider of slot machines and table games, Habanero, has received an online license to offer operators based in Romania its extensive range of content.

After being accredited by the Romanian Gaming Authority (ONJN), the gaming studio can further expand its commercial presence in the area where online gaming has been regulated since 2016.

Aspire Global targets regulated markets powered by the renamed AspireCore Platform (PAM).

Ultimate platform offering for endless iGaming possibilities

Aspire Global, the leading gaming company, has announced its rebranded AspireCore gaming platform, which aims to strengthen its position in regulated markets around the world.

AspireCore offers operators the gateway to endless iGaming possibilities. Its flexible and scalable PAM solution simplifies the process when entering regulated markets. The platform, which is already active in 25 regulated markets in Europe, Latin America, Africa and the USA, offers a wide range of services that allow operators to focus on building their brand and their business.

The Dutch online market is geared towards rapid growth

The white paper describes the market potential for the emerging Dutch market

The emerging Dutch online gambling market is becoming one of the largest in Europe, according to a white paper produced by Online Casino Ground. Local gamblers already spend more money on gambling activities than in other major European countries.

New online gambling laws will come into force in the Netherlands later this year, allowing private offshore operators to apply for a license for the first time.

The white paper states that the current restrictions on online gambling in the Dutch Gambling Act have forced almost 50% of sports bettors to unlicensed websites that can offer products such as live betting and bonus promotions.

Sports betting is expected to be the most popular form of gambling, with the exception of lotteries, when the new market opens, followed by online casinos that are legalized for the first time in the country.