Poker Straight Hair's Journey to the Creation of a Multi-Million Greenback Wildly Curly Hair Trade | APN information


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The journey from Poker Straight Hair to the creation of a multi-million dollar wildly curly hair industry

Published on February 1, 2021

60% of the world's population has curly and / or wavy hair. However, the ideal standards for Indian beauty have always been silky straight hair, which has manifested itself in our social beliefs and perceptions. The Bollywood industry, which plays a huge role in influencing young minds, portrayed curly women as rebellious, wild, quirky, and undisciplined. This irrational obsession has been fueled by the advancement of the technological availability of salon-grade hair tools.

A majority of people around the world believe that Indian women are born with naturally silky, sleek, and straight hair. These people cannot be blamed as the Bollywood industry has already set the standard and straight hair is blowing across the screen in slow motion. Looking at these women on screen may have led you to buy some hair extensions, straightening tools, or even the newly popular Sugarbear hair ties that are all the rage on Instagram and other social platforms. Let's break it to you South Asian women are known to have naturally wavy and curly hair.

It's an exciting time in the entertainment world. Inclusivity has become more evident in the fashion and beauty industries, however, Bollywood – let's get some credit for at least trying. From an "Oh haseena zulfein wali jaane jaha" to Badshah rapping "Zulfein hain zalim" to Diya Mirza's "khuli latin" in Zara Zara, Bollywood has always glorified long, luscious, silky-straight hair to the point of that it has been romanticized and even sexualized.

The Bollywood industry has now started to show real women on big screens. Actresses demand to present themselves instead of the shallow divas who claim their roles for them. Inclusivity in terms of body types, skin color and face structure has become increasingly important in today's world.

Taapsee Pannu was given absolute freedom to keep her hair natural Badla. Katrina turned her hair into soft curls for Bharat. Mithila Palmar was seen on one of the famous Netflix shows chopstickswhere she left her voluminous locks as natural as possible. The real women in India have imperfectly perfectly curly and wavy hair, and it is time we saw that on the big screens too.

The Indian hair care market is forecasting growth of $ 4.89 billion through 2025 at an annual growth rate of 6.58%. 60% of the world's population have curls, curls, and waves, of which two-thirds of women with textured hair use four or more hair products every month. 90% of Indian hair is curly, wavy, or textured, and with the onset of curly hair adoption, 1.2 users found online monthly searches on curly hair on various ecommerce websites.

Gone are the days when women spent hours straightening their hair and making it look sleek and sleek. Now more and more women are embracing naturally curly hair with the so popular ones "Curly Girl Method" (CGM).

Whether your hair is bouncy, big, tousled, or tight, textured hair, it paves its way with style. Whether you've combed it tightly with oil or lathered it in with gel to tame it, it's finally time to pull that mane out and strut the street as naturally as possible.

If you're thinking about hugging your textured hair but don't know where to start, don't worry, because Urban love is here to your rescue with its unique blend of natural herbal hair care products.

You need to use clean products without the harsh chemicals, sulfates, parabens, and silicone that are normally found in shampoos, as well as many curly hair products. These products eventually lead to damaged hair and remove the natural oils from your curls, resulting in dry, frizzy and dull hair. Aside from removing the natural texture of your hair, these chemicals have also been linked to more severe conditions like breast cancer.

As you begin to discover the beauty of your locks, you will find yourself appreciating a lot more things that you may have resented over time. Just like the natural curves of your body, it is important to also consider the natural curls of your hair. Let it bounce off and come to life, let the diva in you shine through with hair products from The Urban Love.

It is time we break free of the pre-defined notions of beauty in our society and embrace the glory of our uniquely diverse hair, passed down from generations as we explore the potential within us to the full.