Smile Direct Membership: Is It Price It? Full Overview + Footage


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Smile Direct Club: In-Depth Guide and Review

Your smile is the first thing that many people notice about you. Even before you say a word or introduce yourself. A great smile is, therefore, a great way to leave a good impression about yourself. 

But what if you’re not born with a perfect set of teeth? A lot of people suffer from lack of self-confidence due to their misaligned teeth. You can heave a sigh of relief knowing that you are not alone. A lot of people have naturally misaligned teeth.

But, it does not mean that you have to live with it for the rest of your life. Smile Direct Club is one of many startups that have made aligning your teeth easier and more accessible. 

Gone are the days that you have to pay up to $8,000 and go through an annoying, and often painful, dental procedure to achieve your perfect set of teeth.

Smile Direct Club offers an affordable alternative that offers the same results as your expensive orthodontist visits.

In this review, you will be able to take a closer look at how Smile Direct Club works. You will also learn about its cost and overall pricing scheme, as well as how it can benefit you when you have misaligned teeth. The goal is to educate you about how this business model works. Then, you can make the best decision for yourself if this service is what you are looking for to get your dream smile. 

Read on below to find out what makes Smile Direct Club a good option, as well as how it performs against other similar models in the market.

How Smile Direct Club Works

Smile Direct Club is a company that offers customized teeth alignment solutions for those who want the perfect set of pearly whites. This is a unique method of getting your teeth aligners because everything is done online. It eliminates the need to visit your dentist’s clinic to get your aligners measured and fitted.

Smile Direct Club offers a safe yet discreet method of getting your teeth perfectly aligned. It follows a 3-step procedure that is hassle-free and efficient:

Step 1 – Taking Dental Impression

The first step for Smile Direct Club is to obtain a 3D impression of your teeth. It is a vital step as their licensed (virtual) orthodontist must assess the problem and what needs to be done to align the smile.

You have two options to obtain a dental impression. The first option is to visit a SmileShop to get your smile scanned. The other option is to receive an at-home impression kit. After completing the at-home steps, you then send back to Smile Direct Club for your custom-fitted aligners.

Step 2 – Production of Aligners

The next step is Smile Direct Club produces your custom clear aligners based on your dental impression. Each case is unique so you can be assured your aligners are being made specifically for you.

Step 3 – Purchase Aligners

If you like retainers, you can purchase the kit for just $99. It is recommended that you wear them every night to align the teeth. You can also order touch-up whitening treatments. 

If you need a custom clear plastic teeth straightening devices, Smile Direct Club is a great option. They offer a safe yet effective method of getting perfect alignment on your teeth. A licensed dentist or orthodontist oversees the entire process so you know that it will work!

When Are Traditional Braces A Better Solution Than Smile Direct Club?

There are certain ortho-dental problems that are still best left treated through traditional braces. This has been proven to be true by the American Journal of Orthodontics and Dentofacial Orthopedics. Here are the basic facts about braces:

Traditional braces

  • Typically silver in color but is available in color or enamel color for an extra fee
  • Worn 24 hours a day for an average of 2 years, depending on the needs of a patient
  • Cost from $1,800 to $5,500
  • Require regular brushing of brackets and wires. Use of water pick might be needed
  • Require monthly follow-up visits

These are some of the teeth issues that are best treated by using traditional braces: 

  • Tooth extrusion – This happens when a tooth is partially displaced from the socket due to a torn periodontal ligament or injury. 
  • Rotated teeth – This is a result of misalignment by more than 20 degrees. In some cases, this is required when there’s more space that a tooth can occupy. 
  • Tipped teeth – This usually happens when a tooth leans or tips at an incorrect angle. It takes place on more than 45 degrees because of the loss of the adjacent tooth. 

In a study conducted to evaluate the efficacy of removable polyurethane aligners, 37 patients were observed. They are afflicted with any of the problems listed above. Also, they are treated with Anterior Invisalign with the braces measured using the virtual Treat models. The model allows problem areas to be superimposed and to predict tooth movements. It includes constriction, expansion, extrusion, intrusion, labiolingual tip, mesiodistal tip, and rotation.


You can read our full review of Smile Direct Club vs Invisalign, but we’ll also lay out the basic differences here.

  • Visit a Invisalign-approved Dentist or Orthodontist
  • Clear color or invisible
  • Worn 22-24 hours a day for 6 to 18 months, depending on the amount of work needed to fix misaligned teeth
  • Costs more than traditional braces
  • Easy maintenance as it comes with an Invisalign Cleaning system
  • Requires follow-up visits every 4 to 6 weeks with aligner trays changed every 2 weeks

Man looking at Smile Direct Club imaging

Is Smile Direct Club Reliable?

Before Smile Direct Club came into the picture, the only way for people to get straighter teeth is to visit a dentist’s office, which was not ideal. Now, with Smile Direct Club a new method of getting your custom clear aligners without even stepping out of your house is available.

You are sent a dental impression kit that you will send back to the company for your aligners to be custom-fitted. As you can imagine, dentists and orthodontists are not happy about this because Smile Direct Club is stealing their business.

Orthodontists’ Take on Smile Direct Club

Licensed orthodontists and dental associations are warning people about the dangers of Smile Direct Club. In particular, they are concerned about the lack of in-person supervision for such a complex medical procedure. 

The dental professionals cite their concern about performing the diagnosis online. They refuse to believe that an accurate diagnosis of a patient’s dental problem can be achieved with just three clicks online. Without the proper diagnosis of the dental problem, there is no guarantee that a correct solution can be provided.

Licensed orthodontists also believe that there is more to treating misaligned teeth than just what is visible to the naked eye. This is the primary concern for these professionals as the entire process is overly simplified.

Smile Direct Club’s Response to Orthodontists’ Concerns

Smile Direct Club ensures that while no in-person assessment is done, they have partnered with 225 licensed dentists and orthodontists in the US.

All of these dental experts have at least 4 years of experience with aligners. This is how they can guarantee to their clients that any form of dental treatment they offer is safe and effective.

Smile Direct Club insists that its platform has helped increase awareness about oral care. They have also made it possible to make teeth alignment solutions accessible to more people with lower costs (due to the lower overhead costs). 

Smile Direct Club is focused on not only helping you achieve that perfect smile, but they are also committed to making perfect teeth affordable to everyone. They promise to make your dream smile within reach with affordable options and versatile pricing options.

Smile Direct Club Pricing

The process of your getting aligners from Smile Direct Club is nearly half the cost of traditional methods (from up to $8,000 compared to only $2,170). Smile Direct Club offers two payment options and kits that are priced 60% less than other brands or companies.

Payment Options

Smile Direct Club accepts a wide range of insurance providers. You can call your provider to see if you are eligible to get reimbursed for your payment.

There are two payment options available at Smile Direct Club:

  • Single Pay – A one-time fee of $1,895. With this easy one-time payment option, you will have your custom clear aligners and teeth whitening kit shipped to you at once. 
  • SmilePay – Pay $85 per month over 24 months. This is a convenient way to break down payments so it is much affordable. There is no need to undergo a credit check or to fill out any forms. You pay an upfront $250 deposit and then pay the $85 fee every month.

What’s Included With Smile Direct Club?

Not only do they offer great pricing with affordable options, but they also give more value for your money. With each payment, you can get the following: 

Dental Impressions

When you sign up for Smile Direct Club, you will have access to an at-home impression kit. This impression kit is used to start your journey towards perfectly aligned teeth. Another option is to visit a SmileShop wherein you can get your dental impression scanned. 


Each teeth aligner is custom-made with the help of a dentist or orthodontist. This process is done without the need to make an in-office visit. Your custom clear aligners will be shipped to you.


The cost of retainer is also included in your package. For each set, you can get the upper and lower retainer that must be worn to keep the newly aligned teeth in place.

It is recommended that you wear the retainer every night. The retainer must be replaced every 6 months. 

Smile Direct Club guarantees that all products are designed to be safe and effective.

A licensed orthodontist will oversee the entire treatment process to ensure that they are the best solution for you.

But if you are unhappy with the results, you must return the aligners within 30 days upon receipt to get a full refund. 

Real Reviews That Prove That Smile Direct Club Really Works

KING_JAYEJAYE writes: “Next month is my final month with smiledirectclub aligners!!! Let’s just say I’m a happy customer.”

MRFRANK505 writes: “Can’t believe it’s been a year since I finished smiledirectclub and I couldn’t be happier.”

MD_LAWSON writes “Can’t explain how happy I am with the end result of smiledirectclub! It was absolutely worth it and glad I finally have smile to be proud of.”

KEVVY0523 writes: “Never really posted a before and after of my smile, 7 months!!! What a difference!!! No regrets!!! Love the change!!!”

SAMSHEPHERD writes: “Twelve months ago I started #mysmilejourney with smiledirectclub. 🤓 The initial 7-month process turned into a 12-month process but it is finally over and I couldn’t be happier with the results! 😁 This has been one of the best decisions I have made for myself as an adult and I wish I did it earlier. I wasn’t even sure if I’d be a candidate for invisible aligners but the results speak for themselves. Here’s to more smiles in my life! 🥳”

GARCIA1295 writes: “If anybody knows me, I’m very insecure about my teeth. BUT thanks to Smile Direct Club, I got some things straightened out. Having weekly invisible retainers for only 4 months brought me a whole lot of progress! Guess that’s something to smile about.”

What Do Real Customers of Smile Direct Club Say?

Review from Better Business Bureau

Below are reviews posted on Better Business Bureau. 

Linda P

We visited the Smile Direct location in Baton Rouge for my granddaughter’s “fitting.” The young ladies in the office were efficient and personable. It was a very nice experience, and our guide, Tredna, was very thorough. No matter how silly the questions from my granddaughter, she knew the answer.

Tredna was very patient with every aspect of the process. My granddaughter has been wearing the aligners for about a month, and we can already see progress. This looks like it is going to be a great alternative to braces or much more expensive aligners. 

Better Business Bureau

Review from Trustpilot 

Below are customer feedback posted on Trust Pilot. 

Kaylyn Eversole – Smile Direct Club changed my life

Smile Direct Club changed my life, I LOVE MY TEETH NOW! Things weren’t easy or perfect but way worth all the pain!!

Trust Pilot

Join Smile Direct Club!

All members of Smile Direct Club can enjoy multiple perks and benefits as a result of their membership. One of the things that you can enjoy when you enlist for the Smile Direct Club is the 30-second Smile Assessment. 

You will be asked to answer a few questions to determine if the program is right for you. This is also used as an opportunity to get a profile and information about your teeth alignment needs.

This information will be later used to provide the best solution for your teeth alignment problems.

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